Social media history and components 1sajithra k, 2dr. Today, social media is an integral part of the lives of people around the world. In 2008, social media was like an excited high school grad brighteyed and full of hope, not taken seriously, but determined to change the world. Earlier media development projects tended to be pure training of journalists, usually in postcommunist europe and russia, but over time as the industry grew the. Identify four roles the media performs in our society. New media technologies both spring from and cause social changes. It is one of the keystones of modern biological theory.
Created using powtoon free sign up at youtube create animated videos and animated presentations for free. The evolution of traditional to new media media and. Communication theory issn 10503293 original article the evolution of media effects theory. Evolution aircraft company expands their lineup of pressurized 4 or 5 place aircraft from two to four models introducing. Introduction social media overview social media is an extension and explosion of traditional word of mouth networks.
Accusations of mind control, bias, and poor quality have been thrown at the media on a regular basis. Preindustrial age industrial age electronic age new information age slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Media evolution slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Nov 23, 2017 created using powtoon free sign up at youtube create animated videos and animated presentations for free. Bound to become a classic and to stimulate debate and research, the evolution of communication looks at species in their natural environments as a way to begin to understand what the real units of analysis of communicating systems are, using arguments about design and function to illuminate both the origin and subsequent evolution of each system. Activity theory builds on the cultural historical approach to learning of vygotsky 1981, 1986 jewitt, carey 2006 technology, literacy and learning. The first is the question of its evolution from more than one origin. Evolution, theory in biology postulating that the various types of plants, animals, and other living things on earth have their origin in other preexisting types and that the distinguishable differences are due to modifications in successive generations. Through a textual analysis, the historical development and downfall of influential social media platforms is traced and a discussion of how media evolution theories applied along the way are.
A case for integrating social media into marketing classes irene j. Pdf an interdisciplinary field of studies involves at least three concerns. Feb 05, 2019 digital marketing was growing, but social media was still regarded by most companies as a periphery platform only something for those with the lucrative marketing budgets to experiment with. In his own clear style, avoiding hype and futurology, michael noll provides an understanding of the fundamental principles that are essential for all who study communication and media in the twentyfirst century. Environmental education resources to commemorate earth days 50th anniversary. We shall see that the history of innovation brings to light many examples of considerable con. People essentially want to know how they can use the internet to make money, gain fame and influence, or just have their voice heard. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting radio and television, and advertising. In his own clear style, avoiding hype and futurology, michael noll provides an understanding of the fundamental principles that are essential for all who study communication and. The evolution of media effects 5 sample of two decades of articles from ten mass communication journals concluded that only 30% of the articles mentioned a theory explicitly and an additional 9% appeared to imply a theory. Now, years later, facebook looks very different than it did when it started. We live in a world where facebook alone has over 1.
There are several social media platforms such as facebook, whatsapp, twitter, quora, linkedin, youtube and many more which are all used to acquaint with people across the globe by sharing their lifestyle status, opinions. The people who receive the information and buy productsservices migrate, nowadays, from traditional to online media, a greater number of them is accessing the desired news from specialized sites. The evolution of the mass media voters do not elect journalists, nor do journalists hold any formal powers or privileges aside from those stemming from the first amendment right to a free press. The evolution revolution of social media and social networking as a necessary topic in the marketing curriculum. Media are the communication outlets or tools used to store and deliver information or data.
On sutori, teachers and students create a variety of projects, assignments and portfolios. A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass mediaradio, television, and printand interpersonal mediatelephony, computer communication, and new technologies. A short history of social media sexy ipo back 1995. Evolution media is a multistage investment firm that partners with passionate entrepreneurs who are building the next generation of technology, content, lifestyle, media, and sports businesses. Evolution of traditional to new media 4 ages of media. Applying this model to the internet enables us to better understand its future evolution and the survival chances of older mass media. Evolution of media culture in the context of mcluhans typology. The evolution of print media by winstone arradaza on prezi. Perfect for the flipped classroom and collaborative work, sutoris studentfirst approach brings the best out of your curriculum and lesson plans. The information age also known as the computer age, digital age, or new media age is a period in human history characterized by the shift from traditional industry that the industrial revolution brought through industrialization, to an economy based on information computerization. The entire evolution of digital media and every advance in technology has been met with the same questions at everincreasing intensity. The use of pictures and writing allowed communication to move beyond the facetoface requirements of direct speech and facilitated. Jan 25, 2017 the evolution of digital media and content.
Research also shows that the mass media do not exercise direct influence. Then the signs were replaced by written words or messages. Today, im going to show you how social media has evolved in the small amount of time its been around, and how it has taken the world by storm. Tina mccorkindale and i to serve as associate editors for this newly created center that serves. Jul 30, 2017 the evolution of traditional to new media media and information literacy mil 1. During middle ages, advertising signs consisted of illustrations of symbols of products were very extensively used. Marketing evolution provides advanced marketing measurement and optimization solutions that increase campaign performance and drive sales. Voters do not elect journalists, nor do journalists hold any formal powers or privileges aside from those stemming from the first amendment right to a free press. How social media has evolved over the past 12 years social. Performance standards the learner examines the technology and. New media technologies both spring from and cause cultural change. The tribal age acoustic era the primary medium was oral communication dependent on auditory senses ear was the key organ spoken word was more emotionally laden than the written spoken word is immediate and alive hearing is more valuable than seeing hearing and smelling was a crucial ability in the tribal age this.
The evolution of traditional to new media media and information literacy mil 1. The first part of the evolution of media describes the history and development of media technology. Asking an ischool student about the evolution of facebook. Evolution and growth of advertising indian media studies. Its a phenomenon that affects both casual users and businesses alike. Human communication and memetics even the simplest and most static of human cultures is an engine of inventive mutual influence and change. It has also helped in the aspect of online or internet businesses. In order to speculate about the future, the evolution of social media from 1969 to 20 a topic that scholars have yet to explore is examined. The evolution of the media has been fraught with concerns and problems. Pdf this is a presentation done as part of a national seminar dcj national seminar university of kerala. Furthermore, at least orally, human cultures preserve historical record, imaginative or real, couched in a human language.
How social media has evolved over the past 12 years. Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurtsits a bit of an understatement. Consequently, media is a modern form of communication aiming at spreading knowledge within the whole world, regardless any form of discrimination. Media are not merely the consequence of technical inventions, but derive from a twostage. It examines if and how the three models are related and what potential relationships between them tell. This research first examines social media and social. The evolution of media demystifies the technology of communications. A variant of founding mythology is visionary rhetoric, the use of slogans and catchphrases to capture the promise of various innovations. About 200 years ago, in ancient greece and rome the advertising was used for the transmission of information. Pdf the role of technology in the evolution of mass media.
The evolution revolution of social media and social networking as a necessary topic in the marketing. Social media is a platform where people socialize virtually. This special issue of journal of communication is devoted to theoretical explanations of news framing, agenda setting, and priming effects. The main focus of the designers of digital content is that it. Scribd is the worlds largest social reading and publishing site.
The media serve to keep us informed of current issues. Content standards the learner grasps the historical background of media and information. Dec 20, 2006 the evolution of media demystifies the technology of communications. They represent relatively welldeveloped models that are applicable over a. The cultural evolution of storytelling and fairy tales. The history of human communication and the development of speech can be viewed as one of the defining characteristics in the transition to human civilisation. Since being in college, ive used facebook more because it has become a tool for. Yet the growth of communications technology allows people today to find more information more easily than any previous generation. Pdf social media is a platform where people socialize virtually. The upsurge in advertising comes after the development of printing. Adopting the theoretical and comparative analysis methods, the author shows that media, or communicative, culture has evolved significantly.
The importance of theory was a driving factor in establishing the social media research center at the institute for public relations. Word of mouth has always been the most effective and trust worthy means of. See why large brands rely on us to deliver data across online and offline channels, and maximize roi. Recognize events that affected the adoption of mass media. Did radio fuel the consumerist boom of the 1920s, or did the radio become wildly popular because it appealed to a society that was already exploring consumerist tendencies. The evolution revolution of social media and social. For this reason, it can be difficult to neatly sort the evolution of media into clear causes and effects. This article provides information about the evolution of mass media.
Mar 22, 2020 the history of social media is relatively short in terms of time, but this doesnt make it any less exciting or influential. Evolution of traditional to new media search latest theory on information and media. Mass media organizations are not part of the american political structure. Platforms are recognizing innovative ways to make money. Pew research centers 20 state of the news media infographic visually displays a variety of statistics from its annual research study of the same name and was first published on the newstex blog in march 20. The history and evolution of the internet, media, and news in. What media evolution is sage journals sage publications. Digital marketing was growing, but social media was still regarded by most companies as a periphery platform only something for those with the lucrative marketing budgets to experiment with. Digital media is frequently contrasted with print media and other traditional media. Facebook was originally created just for harvard university and was called the facebook where it only allowed harvard university students to be members. Evolution media, an mgm company, has produced some of the most buzzworthy nonfiction programming spanning the broadcast and cable spectrums, with commercial success and critical acclaim in virtually all formats and genres. The article suggests an explanation for the emergence of new media.
The evolution of media through ages the 20 th century was witness to the birth of what is arguably the most popular device in the history of mankind. Theories of media evolution 3 these media an official birthday, although as we will see shortly there is typically ambiguity, controversy, and a delay of varying numbers of years between technical invention and social utilization. If you continue browsing the site, you agree to the use of cookies on this website. Over time, the mass media has evolved, and the reaction of society and accessibility to them. And while some may think its still in its adolescent years, in some ways, its also growing up. Word of mouth has always been the most effective and trust worthy means of disseminating information. Tv is a communications technology that has revolutionised the delivery of information, entertainment and artistic expression to the masses. And the development of a better society through an informed public opinion. Evolution of traditional to new media editorialize the roles and functions of media in democratic society. Because we know the idea of social media has come far from what it once was, and it continues to change every day. The evolution of social media noteworthy the journal blog. Research also shows that the mass media do not exercise direct influence over people, either officials or regular voters. The evolution of media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media. Evolution aircraft expands lineup from two to four models.
712 85 1264 1210 549 698 191 816 1012 433 1289 647 168 796 1055 828 100 40 1473 57 103 250 1485 210 1191 277 106 126 1229 795 1506 762 66 322 214 726 823 250 1020 320 849